Advertising, Creativity With Strategy Is Called...

Advertisement Evaluations â€Å"Creativity without strategy is called art, creativity with strategy is called advertising† (Jef I. Richards). Advertising is a complex art that requires a lot of strategy and attention to detail. Marketers use a variety of techniques to appeal and persuade different audiences that they want their product to be aimed towards. If not effectively done, like Jef I. Richards said, it is just art. The biggest part of advertising is reaching out to a targeted audience. If you are speaking to people who are less interested in the product, they would obviously be less likely to invest. For example, an outdoorsman store just got a shipment of the best rifles on the market, but they advertised in the city to a bunch of elderly women. While they may sell a few rifles, they would not be maximizing the potential number of sales, and that is ideally the name of the game. Creating an advertisement that will catch a viewer s attention and projecting it to the ri ght people is the objective for a successful ad. The three advertisements that will be presented below are for Ford, Tide and Aqua Lung. These three companies are very different but use some of the same advertising strategies. All three ads use a single picture with little to no words, but at the same time, the way the marketer is getting you to invest in their product is completely different. My first example of a successful advertisement is the advertisement presented by Ford (1). The first thing the adShow MoreRelatedMarketing Analysis : Creative Without Strategy1586 Words   |  7 Pagesquotes: â€Å"Creative without strategy is called â€Å"art†. Creative with strategy is called† advertising† This statement shows a discussion between two statements. Firstly, this essay will discuss about what is creativity and why is it important in advertising, the evidence and shows how and why the creative idea works or doesn’t work. What is the strategy? Refers to The Advertising Concept book (Barry 2008). Strategy refers to the overall marketing or selling approach† Strategy is everything about the company/productRead MoreAnalysis Of The Memo On The American Advertising Agency Network936 Words   |  4 Pagescomprises a detail summary of BBDO, which is a major American advertising agency network. The memo serves a purpose of providing a clear understanding of the factors that result in its large-scale size and vast recognition by the public. In order to identify its role and impact on the American and global advertising industry, the memo will focus on 5 sections summary of BBDO, which is its history, general profile, areas of specialty, key advertising campaigns, and important contributions. History BBDORead MoreAppealing to Emotion in Advertising600 Words   |  3 PagesEmotion in Advertising Marketing and advertising play a major role in the promotion of companies and products in the United States. Consumers are constantly surrounded by advertisements by means of television and radio commercials, billboards, magazines, and even social media. But how exactly do companies appeal to their consumers? My topic explores the different strategies used to persuade everyday people to use a certain product or service. One of the biggest effective strategies used in advertisingRead MoreEssay on Pepsi’s 2003 Advertising Campaign1085 Words   |  5 PagesPepsi’s 2003 Advertising Campaign Nowadays PepsiCo Inc. is among the most successful consumer product companies in the world. It divides into two major domestic and international businesses, beverages and snack foods. In order to attract the broadest number of customers, advertising plays a significant role. In this essay, the advertising campaign of Pepsi in 2003, which was unveiled not only on TV, but outdoor advertising as well, will be analyzed. The aim forRead MoreThe Marketing Plan For The Business Plan858 Words   |  4 Pagescommunications plans have several disciplines that interrelated and in synergy would support the business plan can create an effective communication plan with results potentially beneficial to the positioning of the brand. These disciplines are: advertising, paid search, social media, customer communications, exhibits and fairs, sales support, public relations (PR), and sponsorship. Paid search, is the discipline responsible for finding the right algorithmic that a potential customer could use to searchRead MoreDesigning Of A Business Organization1273 Words   |  6 Pagesstrike a balanced deal between the organization and the consumers. The consumers get what they need and the organization profit from the sales. The process of informing the customers about the value of goods and services with the aim of making sales is called marketing. Activities of Marketing The primary aspect of marketing is about passing the relevant and timely information. The competition that exists in the market cannot be overcome by an increase in the production and waiting for the customers toRead More LVMH: Diversification Strategy into Luxury Goods Essay1480 Words   |  6 PagesLVMH: Diversification Strategy into Luxury Goods Strategic Issues   Ã‚  Ã‚  Ã‚  Ã‚  By 2002, Moet Hennessy Louis Vuitton was the world’s largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfillsRead More4ps Of Marketing : Product, Price, Place And Promotion1185 Words   |  5 Pagesunderstanding the differences in diversity in society is not only vital, but mandatory to succeed and meet the goals of a company in today’s world. One needs to know what the customer s wants and needs are. Moreover, utilizing that helps guide the marketing strategy and implementing these ideas and analysis the current needs of the consumer and knowing their particular need. 4P’s of marketing: product, price, place and promotion. It is the foundation of Marketing. However, in today’s world we have a new elementRead MoreLvmh: Diversification Strategy Into Luxury Goods1519 Words   |  7 PagesLVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002, Moet Hennessy Louis Vuitton was the worlds largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfills a fantasyRead MoreHistory And Background Of The Apparel / Fashion Industry1560 Words   |  7 Pagesopened a clothing store. The brothers who were originally from South France had previously owned a twelve chain retail store in France. Jeans were among some of the merchandise in the brother’s store. The jeans were designed by Georges Marciano, they called named the jeans GUESS because it was easy for the brothers to pronounce. These jeans were intended to have a tight fit and feature zippers near the ankles. The stone-wash gave them a soft feel and lighter colo rs than the rest of the jeans of its time

Personal Statement On Child Development - 1373 Words

Michelle Seiler 12/8/14 CD #2 Philosophy on Child Development 1) Why you have chosen to be in the field. Children in this field can develop a positive self-esteem, foster a love of learning, and develop important social skills. I choice the field of child development because preschool age children are eager to learn and a joy to teach. I enjoy creating developmentally appropriate activities for children. They enjoy a variety of activities and need to be guided through play. The qualities most preschoolers share are they love to take on roles such as a mommy, teacher, or other grown up role, they want to please the adults and they are learning to communicate their needs. Early childhood education research shows children who attend preschool programs are more likely to succeed in many things such as going to college, graduate high school, staying out of prison. Children will learn important social skills that may help them such as learning good manners at snack, raising their hand during circle time, and many other skills. I plan to further my ed ucation by reading books by child development experts, taking more child development classes/workshops and professional development workshops as needed. 2) Teacher qualities and responsibilities to children and their families. The five qualities all teachers share are they are nurturer, observer, faciliator, and an inquisitor. Teacher’s nurture children by caring for children and encourage their growth and development.Show MoreRelatedPersonal Statement : Child Development Essay1912 Words   |  8 PagesJackie Dennard, Child Development 1, Issue paper Issue Paper : Child Abuse I was just done talking over the phone with my beloved mother whose back in my home country, the Philippines. We talked about stories when us, her children were young and we happened to touch on the topic how she and my dad had to take care of five more children, who are my cousins aside from their already twelve biological children because their parents, abused, neglect and eventually abandoned them. So then IRead MoreAdoption For Prospective Or Current Parents1241 Words   |  5 PagesAdoptive Parents Adoptive parents share in the joys of parenthood, which may also include challenges that impact their family dynamic. However, the reasons for adopting a child vary among couples, with a central one being infertility, but can include a desire to care for orphans. Therefore, couples might approach the subject of adoption with a bittersweet mentality, particularly if the natural ability to conceive is the issue. The choices concerning adoption for prospective or current parentsRead MoreThe Key Messages Of The Foundation Phase1057 Words   |  5 Pagesthe curriculum. It will analyse childhood theorists’ sentiments about the Foundation Phase, the notion of play in learning, both indoor and outdoor, and Personal Social Development, Well-Being and Cultural Diversity. The Foundation Phase is constructed to provide consistency to each child’s education during a crucial stage of their development. However, the consistency does not affect the challenge of the curriculum: Children are given more opportunities to enhance their knowledge through practicalRead MoreCase Study : Elaines Challenge1122 Words   |  5 PagesElaine’s Challenge Elaine has taken on a great challenge in making positive changes within this agency which will ultimately create an environment in which the traumatized child clients can grow and change for the better. It is a given that she will experience added stress as an administrator of an agency with so many problems. How we respond to the inherent stress of this work eventually impacts the quality of intervention we provide to children and adolescents (Steele, 2012). This is certainlyRead MoreThe Key Messages Of The Foundation Phase1056 Words   |  5 Pagesthe curriculum. It will analyse childhood theorists’ sentiments about the Foundation Phase, the notion of play in learning, both indoor and outdoor, and Personal Social Development, Well-Being and Cultural Diversity. The Foundation Phase is constructed to provide consistency to each child’s education during a crucial stage of their development. However, the consistency does not affect the challenge of the curriculum: Children are given more opportunities to enhance their knowledge through practicalRead More Kathleen Parker’s Article, First Three Years Aren’t That Critical1364 Words   |  6 PagesArticle, â€Å"First Three Years Aren’t That Critical†   Ã‚  Ã‚  Ã‚  Ã‚  Did your mother read to you when you were six weeks old? Did she teach you how to do math problems when you were two? Recently, I read an issue of Parenting Magazine and found an article on child development. Kathleen Parker’s article, â€Å"First Three Years Aren’t That Critical† tells us that parents today are putting to much emphasis on what the media and medical journals are saying, instead of using common sense. The article emphasizes that parentsRead MoreEthics Case Study Essay911 Words   |  4 Pagesdescription of conflicts of this nursing student’s personal values and the ethical principles applied in this case study. The paper will describe how the ethical situation may be handled in a different healthcare setting. An identification of a professional nursing organization and describe how this organization incorporates its ethical principles into the organizations practice. An ethical issue identified in the case study starts with the possibility of child abuse either by the mother or an employeeRead MoreThe Effects Of Early Educational And Extra Curricular Activities On The Overall Development Of Children Essay1529 Words   |  7 Pageseducational and extra-curricular activities on the overall development of children (Pierce, 2002, p.39-43). The three flaws analyzed from the article Who’s Raising Baby? Challenges to Modern-Day Parenting, are the lack of supporting data analysis, presence of confounding variables, and lack of statistical evidence to support the claim. The strength of the research is found in the use of multiple credible sources to support the claim that child development is hindered by early pressures from education andRead MoreThe Importance Of Birth Order And Its Effect On Leadership747 Words   |  3 PagesIntroduction Some people have always assumed that the oldest child is a natural leader. In that same fashion, some people feel the youngest child most often grows up a follower and remains a follower in adulthood. There’s some research to support these assumptions that birth order can determine how one leads. This paper will examine the importance of birth order and its effect on leadership. So, what is birth order? The term birth order refers to the rank of siblings by age. Birth orderRead MoreIs Abortion Right Or Wrong?1116 Words   |  5 Pagesbut to humans at particular stages of development.† (Alcorn 57) This quote means that the fetus inside the mother is indeed a living, breathing human being. There are many people who agree with this quote. People who argue against this say that the fetus is not a developed human yet. Nonetheless, the quote above is sending the message that the terms embryo and fetus are not referred to as non-humans, but are rather called humans at a certain stage of development. So, even though it is just a small

Business Organization and Polices

Question: Describe the significance of benefits and drawbacks of mergers and acquisitions on Alfa-Beta. Answer: Introduction The Alfa-Beta of Greece, which is a Greece-based supermarket chain. Similarly, this supermarket chain is considered as one of the main supermarket chain frameworks. Besides that, this well-known brand grows their business over the Greece, and they needed to seek after their business operations in the United Kingdom. This report incorporates the strategies that should be followed in the promoting environment of UK and this report additionally assesses the oversights which they had done amid the usage of strategies in the Greece, which lead them to disappointment. Aside from that, this report will direct the different sorts of environmental elements which are assuming a noteworthy part keeping in mind the end goal to snatch the new market in an alternate area and society. Amongst the discourse of these critical components for strengthening and foundation, the distinguishing proof of business sector prerequisite will be led. On the other hand, keeping in mind the end goal to survive and gain long haul productivity, this report will assess some noteworthy strides in the support of Alfa-Beta of Greece, which helps them to contend with existing key player of that business environment (Seth and Randall, 2011). Significance of Micro and Macro environmental factors The marketing strategy and management arrangement of an organization both are affected by a considerable measure of factors encompassing the organization. According to recent reports, these factors the management upgrades their choices and some of the time these factors are in the control of the organization. In other words, the end goal to recognize the open doors and dangers of an organization, the investigation of these factors are extremely critical, and in addition the marketing environment of an organization is influenced by its chances and dangers. In any case, every one of these factors con is incorporated in the inward environment, Macro environment, and Microenvironment (Bourlakis and Weightman, 2004). Macro and Microenvironment close those factors which have an individual part to play in the organization. In other sense, these factors would be standards and directions of the organization, workers, engineering, items and administrations proposed by the organization. Microenvironment closes the individual practices which make an immediate effect on the clients of an organization. Moreover, these eventual the organization itself, suppliers, clients and contenders that make microenvironment affecting on the different partners of an organization. Besides that, the macro environment is directed by political, social, economic and technological factors which have an effect on the organization from outside. In addition, these factors are wild of the organization yet put an impact on the organizational capacities and take choices(Editorial Search: Group Organization Management, 2013). Macro environment The factors of macro environment work remotely the organization and the organization cannot control them. In order to manage these factors, the organization can alter their management strategy to upgrade changes in the organization. The macro environment incorporates political, social, technological and economic factors which are talked about beneath: Political or legal factor The political element is assuming a remarkable part in each organization since they need to work under the law of a nation. Through the assistance of legitimate ways organizations works their different perspectives and exercises(INDEX to ORGANIZATION ENVIRONMENT Volume 17, 2004). On the other hand, the organization needs to lead their business including a legitimate, lawful system set up. Besides that, the political factors impact open different doors for an organization so as to administer the business sector through convincing them in a specific way. Alfa-Beta of Greece directs a constitution alongside legitimate principles and controls, for example, security strategies, set of accepted rules and correspondence of shareholders strategy and so forth. So, Alfa-Beta should analyze political environment before entry to the UK. Economic factor The economy of UK is the exceptionally striking component in the retail area including the matter of Alfa-Beta of Greece. Similarly, the Alfa-Beta of Greece works in Greece with no contentions. In the choice of capital spending plan the economic component impact in various routes, for example, conversion standard, financing cost and so forth which are the real components in Greece. Though, the economic factors give client acquiring power on the grounds that numerous business premises lie them to buy an item (Clegg, 2002). Besides that, in this present time economy of UK is going down the stairs because of the worldwide budgetary emergency however it couldn't influence the retail business of Alfa-Beta of Greece in particular, so they give as an incredible arrangement worth as would be prudent to their clients. Social factor Alfa-Beta of Greece gives the day by day house hold things and serves it from homestead to store, growing to new territories such kitchen store so as to convey creative new sustenance with extraordinary taste. Moreover, Alfa-Beta of Greece effectively embraces the progressions because of the social factors and circulates crisp sustenance to Perth by confronting a great deal of logistical difficulties. Additionally, Alfa-Beta of Greece set up itself as an enough safe spot to shop and work without insect hurt(Brito, 2012). Technological factor Alfa-Beta of Greece presented a self-check machine where clients can do all that they need, and additionally they connected a product which can watch their business enacts nearly. Keeping in mind the end goal to decrease the holding up time of clients Alfa-Beta of Greece dispatched Visa's Paywave. In addition, they understood that today a client like to shop at whatever point they need, so they put their consideration on the state of mind of shopping to make it online or portable applications(Brito, 2012). Micro environment The micro environment incorporates the proprietor, workers, contender, and suppliers. In terms of Alfa-Beta of Greece could ready to construct an association with their suppliers to improve more benefits in the organization. The relationship amongst suppliers and clients is too helpful, to an illustration Alfa-Beta of Greece has a solid holding with driving agriculturists of Greece, so they supply crisp quality sustenance to stores. Clients are the significant part of any organization and Alfa-Beta of Greece reacts to the necessities of their clients. They give new items to their 24 million clients in consistently. They presented a day by day reward program where they legitimize steadfastness with clients. According to the marketing environment of UK, the foremost work that should be achieved is the evaluation of the normal spending volume and the appraising obtainable by other competing administrations. As indicated by this study, they perceive how customers shop, what are the most loved items or required for the most part and so on. As far as satisfaction, Alfa-Beta of Greece reacts rapidly to the client input(Byrd and Megginson, 2013). On the other hand, these criticisms assume a part as a thought. By the aforementioned systems, Alfa-Beta of Greece effectively uncontrolled their rivals. Besides that, the environment is one that has a quick effect on the endeavor and impacts the way it capacities. Through virt ue of a retail collect like Alfa-Beta of Greece, a liberal measure of examination with respect to these environmental components ought to be included. The miniaturized scale environment incorporates the individual segments for any organization in a given business part. However, the organization can then take a decision on the esteeming and the organization's focal objective. The chain depends on upon its customers and in doing accordingly; it needs to recollect the area social orders, sensitivities, and practices. Alfa-Beta of Greece must join close-by vendors in its operations in the UK. Though, Alfa-Beta of Greece's notoriety in this field would request that wholesalers relate expeditiously with the name. Finding area merchants would not be a troublesome undertaking in the UK as the accomplishment of other retail ties has viably developed a sentiment dependability in this line of trade. In other words, this would not be a troublesome assignment to perform in the matter of Alfa-Bet a of Greece's working in the UK. Alfa-Beta of Greece may use a strategy of centered esteeming if it arrangements to get hold of a business area among amasses that is spending arrangement cognizant(Parker, 2014). The above discourse conveys us to the conclusion that Alfa-Beta of Greece viable uses both macro and micro environment to end up the biggest retailer in Greece. The reality towards the general public of the organization is reflected by dynamic investment in group administrations. The principle Alfa-Beta of Greece's rationality of client maintenance is trust and administration esteem. Significance of benefits and drawbacks of mergers and acquisitions on Alfa-Beta Over last decade, mergers and acquisitions strategies earned popularity and have been used by many organization. According to Hitt et all. In new foreign geographic market includes high level of control power with knowledge. Talking about advantages of mergers and acquisitions which are followed, multinational experience, and diversity of products, local experience, advertising intensity and sales force intensity. As well, drawbacks of mergers and acquisitions are low empowerment, diverse customer demand etc (Brouthers and Brouthers, 2000). The effect of policies of UK Government on Business The laws for the purchase and merger are overseen by the European Union, the takeover board, the conduct financial power and the advantages' controller. In such a case, one firm acquires a greater rate of shares in the organization than the other. Talking about the European Union law in such a case keeps the collaborator with an essential degree from making a preventive foundation over the entire system. In terms of law for unions keeps the advancement of firms that are winning at any level(Shockley-Zalabak, Morreale and Hackman, 2010). Alfa-Beta of Greece can get more than 90% shares of any organization and after that, the other would be obliged to offer the rest too in this way realizing the complete acquiring of the other organization. Aside from that, every country has its managerial game plans for the operation of any business. The UK takes after the precepts set by the European Union in occasions of mergers and accomplishments. Getting or merger of any business happens through a methodology of obtaining shares. In order words, the strategy communicates that for a takeover, the other organization must buy more than 90% of the shares of a given organization. The legally binding model empowers a speedier acquisition process. In such a case Alfa-Beta of Greece can consider changing this system for their ideal position. There can in like manner be an arrangement by a game-plan of the shareholders. Accomplishments of smaller organizations can help the firm to associate with further corners of the business part where it may be difficult to set up direct outlets. Getting the complete control of an organization is energized by either an offer that is authoritative or takes after a course of action(Muir, 2008). In such a system, the shareholders vote for one. In addition, the nearness of a perpetual number of fighting organizations suggests that Alfa-Beta of Greece needs to take after a game plan of quick acquiring that would provoke their advancement. Irrespective of the way that the organizations can't use outside financial help with the final objective of buying shares, they can lead a study to discover ones who are enthusiastic about their shares. As showed by these laws, if one organization has a shareholding of more than 90% of another, it is compulsory to buy the rest of the shares too. Alfa-Beta of Greece must take after a system of little exchange off to increment greater focal points for this circumstance. Alfa-Beta of Greece can locate the ones propelled by their shares to raise saves for getting of various shares from various sources. In such a case, the greatest shareholder is in a position of the purpose of interest and like this, would exhibit worthwhile to Alfa-Beta of Greece at whatever point they secure a bigger part in the shares. Moreover, the strategy for improvement in these matters ought to be conceivable by consistently expanding more shares of another open organization. The shareholders who vote are bound by the arran gement(Choate, 2008). Staff resistance to the change in Alfa-Beta of Greece Risk of internal competition At the point when the representatives of Alfa-Beta of Greece are more worried about their job security, they get to be competitive with others and thus, it prompts strife in the inner environment of the Alfa-Beta. Some of the time, it likewise prompts viciousness. It is imperative for the Human Resource Professionals and managers to stay caution to the indications of unfriendly impacts of the competition amid the season of merger and securing. They need to stay alarmed to guarantee that the workers are being kept educated about the impacts of their job and in addition their fates with the Alfa-Beta(Managing information security risk, 2011). Risks of losing jobs Whenever two or more consolidations, the conflict of societies is unsurprising. It is on account of the two organization have diverse societies. In other words, the contention in the work environment is a condition of contradiction brought about by the proclaimed or genuine deterrent of qualities, enthusiasm and also necessities for individuals demonstrating their execution together. However, the contention in the working environment can happen in numerous structures, for example, individual clash, intergroup, and intragroup conflicts. Because of this contention, a few gatherings plots against different gatherings, and they lose their jobs. Some of the time, high worker turnover are additionally watched(Jobs, 2012). Opportunity to penetrate into market The new organization as Alfa-Beta is given hypothetically to get to more clients. Really, if each of the organizations exhibits about the products and services in discrete markets, then there is a chance to pick up benefit. In the event that two unique organizations exhibit and dispatch their products in various zones of the world, then push will diminish Furthermore they can select more representatives who will help them to advance different products(Pava and Primeaux, 2005). Chance to enhance the financial performance At the point when two organizations converged with each other, both of the organizations advances financially taking into account an economy of scale, expanded market share, an economy of extension, cooperative energy, tax assessment and vertical reconciliation(Picardi, 2001). It similarly improves the extent of the request and related mass purchasing rebates. Subsequently, the expense is brought down, in this way expanding the edges of the benefit. Besides, an economy of scale abatements or upgrades the extent of conveyance and in addition marketing. At third, collaboration expands the open door for administrative specialization. On the off chance that two organizations cooperate, then there is a chance for assessment diminishment. Finally, vertical joining happens at whatever point the downstream and upstream organization mergers. Doubtlessly both organizations can profit on the off chance that they cooperate. However, there is a danger for the financial specialists too(Pava and Pr imeaux, 2005). The financial specialists have the likelihood to lose a part of the cash he puts in the organization. In the meantime, an economy of scale lessens the altered expense by the evacuation of copy operations and divisions. Recommendation and Conclusion In order to grab the new marker of UK, Alfa-Beta of Greece should analyze the current market situation and determine a business plan which leads them to run their business in completely different culture. As well as, they should recruit efficient employees who can meet customer satisfaction. Moreover, Alfa-Beta of Greece needs to focus on the economic growth in the UK to expand their business. In addition, with a specific end goal to grow the business of Alfa-Beta of Greece, France is a reasonable spot which finishes up every single great state of business. The determination of UK business sector is exceptionally ideal for Alfa-Beta of Greece, which exits from the Greek business sector. In addition, the elements which existed in the Greek business sector are not impacted in the business sector of UK, so Alfa-Beta of Greece has an extraordinary chance to grow their business. References Bourlakis, M. and Weightman, P. (2004).Food supply chain management. Oxford, UK: Blackwell Pub. Brito, M. (2012).Smart business, social business. Indianapolis, Ind.: Que. Byrd, M. and Megginson, L. (2013).Small business management. New York, NY: McGraw-Hill. Choate, P. (2008).Dangerous business. New York: Alfred A. Knopf. Clegg, S. (2002).Management and organization paradoxes. Amsterdam: John Benjamins Pub. Editorial Search: Group Organization Management. (2013).Group Organization Management, 38(5), pp.654-655. INDEX to ORGANIZATION ENVIRONMENT Volume 17. (2004).Organization Environment, 17(4), pp.552-556. Jobs. (2012). Washington, DC: [s.n.]. Managing information security risk. (2011). Gaithersburg, MD: U.S. Dept. of Commerce, National Institute of Standards and Technology. Muir, C. (2008). Writing Policies and Procedures.Business Communication Quarterly, 71(1), pp.86-88. Parker, M. (2014). University, Ltd: Changing a business school.Organization, 21(2), pp.281-292. Pava, M. and Primeaux, P. (2005).Crisis and opportunity in the professions. Amsterdam: Elsevier JAI. Picardi, R. (2001).Skills of workplace communication. Westport, Conn.: Quorum Books. Seth, A. and Randall, G. (2011).The grocers. Philadelphia: Kogan Page Ltd. Shockley-Zalabak, P., Morreale, S. and Hackman, M. (2010).Building the high-trust organization. [San Francisco, CA]: International Association of Business Communicators. Brouthers, K. and Brouthers, L. (2000). Acquisition or greenfield start-up? Institutional, cultural and transaction cost influences.Strat. Mgmt. J., 21(1), pp.89-97.